Hi, I'm Alison, the founder of For The Love of Mum - a company dedicated to creating meaningful care experiences for mothers by deepening her understanding of Matrescence. Through thoughtfully curated wellbeing gift boxes, we go beyond beautiful products to offer a holistic care experience. Each box includes The Little Pack of M cards, featuring digital content of guided rituals, plus cards with uplifting affirmations, and exclusive discounts to help mothers feel nourished, supported and seen.

With over 20 years in the corporate world, I felt a deep pull to create meaningful impact for mothers. As a certified Mama Rising coach—and a Mum of two—I’m passionate about driving cultural change in how we support and empower mothers. Instead of creating yet another baby-focused product, I wanted to offer something that truly supports the woman behind the role of mother. By combining nurturing products with intentional rituals, For The Love of Mum introduces mothers to the healing power of Matrescence in a gentle yet transformative way.

As a working Mum constantly balancing the competing devotions of motherhood and career, I felt a calling to become an activist for Matrescence—to ensure more mothers feel seen, supported, and valued in their journey.